examples
Our business is words
Writing is about more than being able to produce grammatical, properly punctuated and correctly spelled text.
It needs to be clear, concise and as jargon-free as possible. You may be able to understand other people in your industry, but your customers and clients may not and there’s nothing more off-putting than reading a piece loaded with incomprehensible acronyms and abbreviations.
Also, a skilled writer should be aware of the target audience – and construct text in a style that will resonate with them - and that’s even more important for marketing via websites and e-newsletters.
Try before you buy!
The following links will take you to examples of my writing for different audiences and markets:
Gap-year advice:
http://www.gap-year.com
Website – general. Have a look around. This also gives a
flavour of what’s in the gap-year guidebook, which covers the same ground
but in much more detail.
http://www.gap-year.com/browse.asp?catID=1345&sNode=1345&Exp=Y#1345 Archive of news and features – new copy is added each month.
Websites:
http://www.robertashton.co.uk/homepages/public
http://www.norfolk-exchange.org.uk/
Business to Business articles
Norwich-based White Digital Media produces a series of monthly online Business
to Business magazines, under the brand Exec Digital, for the UK, Canada/USA,
Ireland and India. Articles include case studies for a wide range of industries. I
designed a questions template, to ensure consistency of content, which was used
by freelance and in-house writers. I also wrote around 40 1000-word case studies
from phone interviews with company CEOs for the UK and USA editions. Links to
some of them are listed below.
Click here for a testimonial
ABB Waterford: based on Ireland's South East coast - A case study on a global manufacturer of transformers for the energy industry, including wind farms and wind turbines.
Amethyst Group: A case study on a distribution company originating in the motor industry, now developed into a UK-wide logistics company offering warehousing and distribution for a wide range of consumer products.
Avis Europe: A case study on how the European division of this global vehicle rental company was re-focused and turned around.
Beck Developments: A case study on this property development company based in the North of England
Brend Hotels: A family-run group, now the largest hotel group in South West England with close links to North Devon College
Business Design Centre: Founded by a family of five brothers this innovative centre in London offers a range of services including exhibition, office and showroom space, events organising and networking opportunities in the Grade II listed former Royal Agricultural Hall, Islington.
East Sussex Hospitals: How an innovative hospital trust is providing health care through a combination of general hospitals and community units in East Sussex
Fairgrove Homes: A case study on a customer-focused housing development company based around the M1 corridor in the Midlands
Howarth Windows and Doors: A Lincolnshire-based company using ethically-sourced timber and waste recycling for a lean and fit manufacturing operation to produce quality products for the building trade.
Ian Allen Publishing: A case study on a specialist, family-owned publisher of titles on all things to do with transport.
JDR Cables: Case study on a Cambridgeshire-based company supplying subsea cables and unbilical systems to the oil and gas industry worldwide.
Maghreb Minerals: Maghreb Minerals founder and Executive Chairman Gordon Riddler describes minerals exploration in Tunisia
Sharkey: Vision, vitality and confidence are the keys to the success of Scotland's leading provider of fit-out solutions for corporate clients.
Trelleborg Automotive: case study on a UK-based supplier of systems for the motor trade
Ulverscroft: the story of how an innovative publisher became the global supplier to libraries of large print books and audio books for the partially sighted - with a little help from Agatha Christie.
Wyndeham Heron: A case study on an Essex-based printing and publishing company supplying everything from consumer and business-to-business magazines, to catalogues, directories, marketing communications, direct mail and point of sale retail graphics.
Yanke Group: Case study on Canadian-based global transportation company, specialising in moving and handling products from diverse industries including pulp and paper, agri-chemicals, hazardous materials and temperature-sensitive commodities as well as building materials, retail goods and food stuffs
Print
work
You can download PDFs of work done for print by clicking on the pictures above
info@alisonwithers.co.uk