web work
"Alison has a real gift for making a web page come alive"
(Tom O'Connor, CEO, The Exchange, Norfolk)
Websites and E-newsletters:
Content management
Content writing & article marketing
small business or a charity? Not ready for an in-house marketing team? Let us manage your online and print as you need it so you can get on with selling your product or service. web designer? you've done the design but you can't get the words from the client?
A good web editor will bring you:
an objective eye - someone who can stand back from your business and identify your main selling points, skilled writing – so you can say that as clearly as possible (no acronyms or jargon), advice - on when and where to use pictures not words and web knowledge – your content needs to use the key words or phrases a surfer will use to search for what they want, and the search engine will recognise, to bring up your website and keep your website working and high on the lists – search engines check for changes on the pages they cache – regular small changes will keep it there
Multimedia Reputations can deliver these for you - our business is words
Websites:
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www.robertashton.co.uk Robert’s a writer as well as a speaker, consultant, trainer and facilitator – so he writes quite a lot himself - we managed his web content and e-newsletter for more than a year. |
www.stuffstigma.org website for a campaign to combat prejudice against people with mental health problems. Contract: to set this template-based website up using a CMS and write the content. |
www.brightfp.co.uk/ website content for financial services company, Sudbury, Suffolk. Collaboration with DL Design Associates Limited (graphic design and corporate branding) www.dl-design.co.uk and ansta Ltd (web designers/hosts) www.ansta.co.uk/ |
www.cadet150ipswich.org.uk fund raising website content and briefing designer part of campaign for 150th anniversary of Cadet movement - 3dbusiness services are sponsors, taking care of pr, promotional materials & marketing for four events throughout 2010
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www.gap-year.com initial contract to rewrite most of the copy on this site and now we update the Info for gappers news section monthly. It’s put online in-house. Past articles are all archived on the website: |
www.norfolk-exchange.org.uk contract initially: to organise migrating to a new webhost, sort out the content and re-design the look. Wenow write and manage its content, write an e-newsletter to local businesses and occasional print work. |
www.plusminus.co.uk ongoing contract writing/editing website content and other online and print content for London-based accountancy practice |
www.3dbusinessservices.co.uk Alison co-ordinated website content, photography and briefing web designer for this add-on business where we
team up to provide comprehensive services for larger contracts covering marketing, events, PR (print and online) and admin support. |
A good website should be:
clear – you have about four seconds to persuade a new visitor to stay
easy to use – web surfers are lazy. They want to get to what interests them as easily as possible
short and to the point – people read screens 40% slower than print and they won’t read more than a screen and a half.
and
keep on delivering the goods - which means keeping it high on the search lists – and that means changing and adding to content regularly, making sure it all works, is easy to use and there’s nothing on it that’s gone out of date.
E Newsletters:
Allan Scott, founder of this company, offers a complete service from writing,
design, and hosting e-newsletters through to mailing and monitoring
readership and click throughs. He has a team of freelance writers, each responsible
for a set of clients for whom they write or copy edit content monthly . Here
are four we've written for. We also edit and proof others once they’ve been
through the design process. To find out more about Newsletter Genie Click Here
examples, past and present:
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| To read lighterlife content click here | To read aps content click here | To read Reads content click here | To read TBM content click here |
We also write and/or manage e-newsletters for our own clients:
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| Contract: e- newsletters for the Norfolk Community Foundation, researching and writing articles, input, design and scheduling of newsletter. NCF raises and distributes funds to small community projects across Norwich City and the county of Norfolk | Contract: HomeStore UK ( Suffolk ) bi-monthly e-newsletter (via Newsletter genie), press releases and print work as required |